The downstate New York smoothie and juice bar, Juice Eternity, will be opening its third location at 1 East 28th Street within the next two months, owner Harry Singh confirms. It will be the juice bar’s first city location.
The 460-square-foot space was leased this month with construction plans underway. Its current locations are at Riverhead’s Tanger Outlets food court and White Plains’ Savor Westchester food court. The juice bar, whose motto is “good nutrition is our mission,” claims on their website to support local farms and use organic, locally-grown produce, while also donating a portion of sales to local causes.
Its menu includes fresh juices, smoothies, smoothie bowls, oatmeal and wellness shots. Singh says he hopes to acquire a liquor license in the future to have the option to add alcohol to certain smoothies, such as their virgin pina colada smoothie.