Located in Manhattan’s NoMad neighborhood, CRISP & GREEN brings its “Living Crisp” movement to NYC and officially opened on June 1, 2023. Founded by a wellness-industry veteran Steele Smiley, the company not only serves healthy, scratch-made food in a convenient setting, but also provides regular complimentary fitness programming to its guests by partnering with instructors from each community it opens in. Through its mix of healthy meals and physical exercise, the brand aims to promote a culture of living and eating well, or “Living Crisp.”
“Entering into New York City is a huge moment for any brand. For us, this is an incredible opportunity to lean into our core mission and show this influential community why CRISP & GREEN is different and not just another fast-casual restaurant.” said Steele Smiley, Founder and Executive Chairman of CRISP & GREEN and its parent company STEELE BRANDS in a statement. “Not only are we introducing our chef-crafted food as a great healthy option for active New Yorkers, but we’re creating a unique guest experience through our ongoing complimentary wellness events hosted on our rooftop. This unique element, along with our emphasis on hospitality, is what will make us a neighborhood staple.”
A first for the company, CRISP & GREEN’s NoMad location will have a spacious rooftop space for diners to enjoy and for fitness classes to be held. Guests can choose from an assortment of salads and grain bowls, smoothies, acai bowls, and breakfast options. All menu items are customizable providing options for a wide variety of tastes and preferences.
Founded in 2016, the restaurant is currently in its most significant expansion period yet with a goal of 65 locations slated to open across 20 states before the end of 2023. Helping to fuel the company’s rapid growth is their franchising model. CRISP & GREEN partners with like-minded individuals who are passionate about bringing fantastic food to the communities they live in.
“Bringing CRISP & GREEN to our neighbors is something we’ve been wanting to do for a long time and finding the perfect location was key,” said local franchise owners and native Manhattanites, Veganish, LLC. “The NoMad district is full of active and healthy people who are always on the go. We know that our restaurant will quickly become a lively hub for residents and visitors alike!”
CRISP & GREEN’S New York location is located at 1145 Broadway, New York, NY 10001 and will be serving Breakfast, Lunch and Dinner daily.
