Frenchette Bakery is slated to open its second outpost on the ground floor of the Whitney Museum soon.
The concept is a collaboration between Roger Gural of Arcade and Riad Nasr and Lee Hanson of Frenchette. The trio already had a business relationship, and when the Frenchette team got wind that Gural was looking to retire, they proposed opening a new concept in the Arcade space. A year later, Frenchette Bakery, which serves several freshly baked loaves of bread, pizzas and a diverse selection of sweet and savory pastries, was born.
The team tapped longtime baker Peter Edris, formerly the head baker at Bourke Street Bakery, to helm the kitchen in partnership with Frenchette’s pastry chef Michelle Palazzo. Hanson and Nasr also operate Le Rock in Midtown.
The Whitney Museum space was formerly occupied by a restaurant and coffee shop called Untitled, which was created by Danny Meyer of Shake Shack’s Union Square Hospitality Group. The city has recently seen the opening of the first-ever Shake Shack outpost in the Lower East Side and a fourth location in Jackson Heights.
Meyer’s daughter Hallie is also slated to open a second outpost of her first solo concept Caffè Panna in Greenpoint next spring.