Media company, Tastemade, announced the opening of its first-ever US-based restaurant, Tastemade Me Tacos, expanding the food and lifestyle brand into into hybrid in-person and delivery dining experience in New York City from Chef Wes Avila, founder of the food truck, Guerrilla Tacos, and the owner of and chef at Angry Egret Dinette in Los Angeles. The takeout and delivery restaurant at the Citizens New York food hall is brought to life in partnership with C3 (Creating Culinary Communities) by SBE, a fast-growing food tech platform.
Chef Avila has partnered with Tastemade to create a selection of tacos inspired by the flavors of Mexico, the Mediterranean, Asia, and the American Southwest. Tastemade Me Tacos’ menu highlights include a Carnityaki taco with teriyaki beef, a Chicken Shawarma taco with feta, sumac, and tahini; and a classic Queso Asado taco with carne asada. Tastemade Me Tacos marks the first time that Avila’s food will be available in New York City.
“Our fans have embraced Tastemade as a go-to destination for global food trends, viral food recipes, and the food industry’s most exciting storytelling,” says Co-Founder & CEO Larry Fitzgibbon, Tastemade in a statement. We are excited to bring this passion and expertise to a new culinary experience, Tastemade Me Tacos, and give our fans a dining destination and delivery service to experience the best of Tastemade firsthand. We’re thrilled to have best-in-class partners in C3 and to bring Chef Wes Avila to New York City for the first time.”
“I am more than thrilled to have partnered with Tastemade, a platform that I’ve followed with the utmost appreciation and admiration,” says Founder & CEO Sam Nazarian, SBE.
“I’m very excited to partner with two industry leaders to bring Tastemade Me Tacos to life,” says Chef Wes Avila. “It has been a longtime dream of mine to enter the New York City marketplace, and I’m thrilled to be doing so with Tastemade and C3.”
Tastemade and C3 have plans to expand Tastemade Me Tacos as a delivery concept in new markets across the US, and into additional food halls in New York City, Phoenix, Washington D.C., and Miami in March 2023. The partnership also includes the scope to create other restaurant and delivery concepts in the future, and new locations are planned for the Seattle, Los Angeles, Philadelphia, Atlanta, and Minneapolis metro areas later this Spring. Together, the companies will pair Tastemade’s loyal global audience of over 300 million monthly viewers with C3’s massive network of over 800 global brand locations including Umami Burger, Krispy Rice, and Sam’s Crispy Chicken.
Tastemade Me Tacos is open Monday through Friday, 11:00a.m. – 3:00p.m. at Citizens New York Food Hall at Manhattan West (398 10th Ave, New York, NY 10001). The menu will be available for delivery on the GO by Citizens app, GrubHub, Uber Eats, DoorDash and delivery.com.