Hojokban, a popular restaurant in Seoul, Korea, is opening a location in Manhattan soon.
The concept is coming to Koreatown with the help of HAND Hospitality, which is behind nearly 20 other notable Korean restaurants including Her Name Is Han and Ariari. The new spot will be housed in the space formerly occupied by PalPal, another concept from the team that recently closed, at 128 Madison Avenue. Hojokban first opened in 2019 and is known for its modern Korean “soul food.”
HAND Hospitality is led by Hoon Kim. He started Take31, one of their concepts, in 2011. He quickly gathered like-minded people who later became HAND Hospitality.
“Nothing explains us better than the ‘hands-on’ and ‘handmade’ spirit, so we named our company HAND to always remember where we come from,” the team writes on their website. “It is a promise to you that we will only deliver genuine, handmade, real dining experiences.”