Unregular Pizza To Establish New Bakery For Union Square

Get ready for some seriously unregular pastries.
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One of Union Square’s most unique pizzerias is getting ready to launch a brand-new bakery concept.

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While New York may be the pizza capital of America, these pizzas are nothing like you might expect. Unregular Pizza began as a passion project from founder Gabriele Lamonaca, a Roman native who dreamt of bringing the pizza from his hometown to a new audience. Gabriele moved to New York in 2008 to pursue a Bachelor’s Degree in Chemistry but soon found himself working at a thriving Italian restaurant where he soon began working his way through the industry. Gabriele soon found himself disappointed by the city’s lack of Roman-style pizzas, which are traditionally baked rectangular and served by the square, and he decided to cross the Rubicon and establish a pizzeria of his own design.

Armed with what he describes as a “solid business plan, committed investors, and the passion of a gladiator,” Gabriele had been working on his restaurant for years before the Covid-19 pandemic put all of his plans on hold. What began as a setback though quickly turned into a comeback, as Gabriele was able to channel his creativity into his pizza and he began experimenting with all kinds of “unregular” themes for his pies. He soon began posting his creations on Instagram, and within a year his pizzas had become so popular that he was able to open his first brick-and-mortar space last year at 135 Fourth Avenue.

Now, well into the success of his first brick-and-mortar launch, Gabriele is now getting ready to initiate the next phase of expansion for Unregular Pizza. Gabriele is currently in the process of acquiring a beer and wine license for a new bakery concept called Unregular Forno, which is expected to arrive at 124 4th Avenue. The location was formerly home to Mia Pizza, and features a total 1,900 square feet of space between the first floor and basement. In total, the space is expected to seat about 35 guests inside at one time.

What Now New York spoke with Gabriele, who revealed that he and his team are still very early into the process and that no details are fully set in stone at this point. He did however attach a sample menu to his liquor license application, revealing that Unregular Forno will operate as more of a cafe concept, offering coffee and espresso all day alongside a wide variety of Italian pastries, including a “make your own Bomba” option. There also be sandwiches for lunch and tagliere for dinner, and brunch options like the eggs benedict bomba and smashed croissant scrambled eggs.

Unregular Forno is also looking to serve a selection of white and red wines, as well as prosecco and Italian beer. Gabriele is currently applying for a liquor license for his new restaurant and is proposing operating hours of 7:00 AM – 9:00 PM every day, seven days a week. For more information, you can follow Unregular Pizza on Instagram.

Jake Rogers

Jake Rogers is an author and playwright based out of Brooklyn, New York. A lively performer who is deeply passionate about history and literature, outside of his reporting he also produces short films and plays with his theatre troupe, the LSTC. He is currently producing a web series about a butterfly and moth who are roommates that will be released later in the year.
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