C3 (Creating Culinary Communities), the global food and beverage tech platform founded by Sam Nazarian, announced the launch of Frankly by Snap-O-Razzo, a joint venture with Snap-O-Razzo, an American-owned company specializing in quality hot dogs founded by Chef Ralph Perrazzo. Utilizing its nationwide network of digital kitchens, C3 plans to make Snap-O-Razzo accessible nationally with roll-out first planned in New York City at CITIZENS food hall on December 13th, bringing a big taste to the Big Apple, featuring maple wood-smoked hot dogs. The deal enhances C3’s goal of continuing to give chef entrepreneurs a national presence with proprietary infrastructure, pipeline and operational expertise.
Snap-O-Razzo was founded in 2018 by ‘the Mad Scientist of Meat’ Chef Ralph Perrazzo and specializes in Maple wood-smoked beef and pork hot dogs, which are custom blended with all-natural spices. Although the Snap-O-Razzo dogs can be cooked any way desired, Chef Perrazzo recommends various cooking methods for each style of hot dog to accentuate and enhance the succulent flavors of the meat based on casings, ingredients and the composition of each unique, artisanal style of dog in the product line.
Inspired by his grandmother’s Italian sausages growing up, Chef Perrazzo began making homemade Italian sausages as a teenager. During his time in the Culinary Institute of America, an obsession began of experimenting with emulsified meats, fat ratios and unique flavor profiles. He attributes the love of quality and flavors instilled to him by his grandmother alongside the nostalgic reminiscence of the New York City’s kosher delis of his childhood to be a driving force in his quest to create the crispy, plump and juicy hot dog. Chef Perrazzo’s sausages contain no MSG, fillers or additives and are gluten and dairy free. Their “snap” makes for an ideal hot dog experience that elevates the typical barbecue fare. Currently, Snap-O-Razzo hotdogs are sold direct-to-consumer through its website, and can also be found at local outlets including artisanal butcher shops and high-end markets, event venues and stadiums. Starting this month, Snap-O-Razzo dogs will be available in 300 Kroger grocery stores. The deal with C3 reflects a new stage of growth and an entrance into the world of digital kitchens.
The menu for Frankly by Snap-O-Razzo, developed by Chef Perrazzo in partnership with the culinary talent at C3, offers classics like Ralphie’s Favorite Dog, a Chili Cheese Dog, Chicago-ish Dog, Corn Dog and vegan friendly Pickle Corn Dog. The menu also features a “build your own dog” allowing customers to customize with their favorite base incorporating 7.5” Beef and Pork Hot Dogs, Snap-O-Razzo’s famed Jalapeno Pork Hot Dog and Kosher Styled Beef Hot Dog combined with garnish options such as neon relish, sauerkraut, Ralphie’s hot dog sauce, sliced tomatoes, sport peppers, Snap-O-Razzo cold-cured garlic and onion baby dill pickles, and Snap-O-Razzo hot dog seasoning. Side offerings include the deliciously flavored chili, topped with cheddar cheese and diced onions.
“When we introduce a brand into the C3 family, we are looking for what makes it unique in its space and Snap-O-Razzo was a natural fit due to the high-quality product being offered and the feel-good nature of the brand,” said Sam Nazarian, Founder and CEO of C3 in a statement. “We are so pleased to be working with Chef Ralph to scale this concept quickly and sustainably and bring Snap-O-Razzo’s award-winning fare to the masses through on-demand delivery for the first time ever.”
Commenting on the partnership, Chef Perrazzo said, “It’s very exciting to take on this new journey with Sam and the C3 team, sharing my Snap-O-Razzo dog with a global audience. With this partnership, along with our existing nationwide broadline distribution network, Snap-O-Razzo hot dogs will now fill a multitude of mouths across the nation, and hopefully bring back nostalgic memories that somehow only a good hot dog can do.”
In addition to Chef Perrazzo, C3 partners with chefs including Masaharu Morimoto, Dani Garcia, Chef Alvin Cailan and more, to transform global concepts into chef inspired and award-winning culinary brands with national reach.
