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It’s no secret that the restaurant industry in New York can be cut-throat. Restaurants open and close every day in this city, and sometimes the future of the field can seem completely unpredictable. But if there’s one thing that restaurant owners have learned, it’s that the best way to succeed in New York is to strike while the Iron is hot.
A brand new bar and restaurant called The Farrier is currently laying down plans to open up at 644 10th Avenue. Owned by restaurateurs Richard Jason Clark and Brian Daly, the new restaurant is styled as a traditional New American gastropub and is expected to serve a robust selection of brews and liquor alongside classic American pub fare.
Named after an archaic word for a kind of specialty blacksmith, The Farrier is a tribute to the Old New York that once saw horse-drawn carriages bounding up and down 10th Avenue. Derived from the Latin word “Ferrum,” meaning “Iron,” Farriers plied their trade in New York crafting horseshoes for the millions of horses that helped fuel New York’s economic growth. Part blacksmith and part veterinarian, Farriers were once highly respected craftsmen, critical to the day-to-day functions of every New Yorkers. Today, the trade has been almost forgotten entirely, and the new bar is a touching tribute to a class of workers that helped make this city what it is today.
Moving into the space at 644 10th Avenue, The Farrier will be replacing Diane & Elisabeth’s, a popular New American bar in Hell’s Kitchen known for serving extravagant brunches with unlimited drinks. Featuring a large stand-up bar with 15 seats, The Farrier will also line the perimeter of the space with enough space to seat an additional 20 guests. While the space also features an expansive backyard in the rear, it does not appear that Brian and Jason will be incorporating the yard into their new bar concept at this time.