The Detroit-based pizza chain is plotting a new expansion into New York.
Hail, citizen! His Imperial Majesty has just released a new proclamation that will see his empire of pizza establishing a legion of outposts in New York City. That’s right, Little Caesar’s, the Detroit-based pizza chain known for serving “Hot-N-Ready” pizzas by the pie is getting ready to initiate a new expansion phase into America’s very own pizza capital.
For those of you not up to date on your Little Caesar’s history, the chain was established in 1959 by founders Mike and Marian Illitch and began franchising in 1962. Loved by many for their quick and immediate service, Little Caesars has (appropriately) grown into a kind of empire, boasting over 5,000 locations across the world. New York alone currently features 19 locations, and soon that number is about to become a lot bigger.
Earlier this week, Little Caesars announced the signing of a 10-unit restaurant agreement to bring 10 Little Caesars restaurants in the Bronx and upper Manhattan by 2026. The expansion will be undertaken by veteran franchisees Suhel Ahmed and Saurabh Desai, who have decades of experience in the industry and have operated many different franchises in New York, including Dunkin Donuts and Dave’s Hot Chicken.
In a press release, Ahmed stated “We know how to own and operate a multi-unit franchise business, and we know what brands work in New York City,” adding that they “chose to franchise with Little Caesars because it has decades of experience as a global pizza chain and because of its recognized value, quality, and convenience that revolutionized the pizza industry.”
Ahmed and Desai are confident that the brand will resonate in the area thanks to key differentiators like iconic and innovative products made with real, quality ingredients – unlike any other chain competitor. Additionally, Little Ceasar’s offers unique Pizza Portal® options that will provide service and convenience on demand, keeping up with the fast-paced lifestyle of New York.
“New York City is an iconic pizza market, and we’re eager to bring more of our high-quality, great-value products and fast, convenient ordering options to the city,” said Jeremy Vitaro, Little Caesars chief development officer. “Convenience is key in a fast-paced city like New York, and our brand’s digital-first offerings—like our Pizza Portal® pickup, the first heated, self-serve mobile order pick-up station in the quick service restaurant industry—are ideal for residents there. We’re excited to work with Suhel and Saurabh, who have extensive experience developing restaurants in New York City, to help grow our presence in the market.”
Beyond New York, Little Caesar’s is looking to grow across the Tri-State area and is seeking accomplished multi-unit franchisees with extensive QSR experience to help grow the brand. There are several multi-unit opportunities available with a three-store minimum agreement throughout Long Island, the Hudson Valley, New Jersey, Connecticut, and the five boroughs. The first opening is currently scheduled for late 2023, and readers interested in pursuing further franchising opportunities can learn more information on the Little Caesar’s website.
