Iconic ‘Cake Boss’ Bakery Plans New Flagship Store For Times Square

There's nothing Square about these Timeless cakes.
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Buddy Valastro is finally bringing his famous bakery to the Crossroads of the World.

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Carlo’s Bakeshop is one of the most iconic bakeries to ever come out of New Jersey. Fans will likely recognize the name from TLC’s hit show Cake Boss, which has transformed the humble Hoboken pastry purveyor into an internationally recognized brand. The original Carlo’s was established in Hoboken in 1910 by founder Carlo Guastaffero and was eventually acquired by pastry patriarch Bartolo Valastro Sr. in 1964. When Bartolo passed away in 1994, his family worked together to continue the bakery’s legacy.

Today, the company is helmed by Bartolo’s son, Bartolo “Buddy” Valastro Jr., a fourth generation baker who has transformed his family’s bakery into an empire of egg and flour. Featured in numerous appearances on the Food Network and countless magazines, Buddy’s hit TV Show Cake Boss helped launch the brand to new heights as viewers fell in love with his clever and delicious creations. Offering just about every kind of pastry you can imagine, Carlo’s Bakery has earned international fame thanks to their custom cake creations, which are often closer to a thesis art project than a traditional dessert.

In 2011, Buddy and his team finally decided to launch their first expansion outside of Hoboken and established a 100,000 square foot baking facility in Jersey City that enabled the team to seriously enhance their production. Today, Carlo’s Bakery is an internationally recognized icon that now operates numerous top-of-the-line locations across the US and Brazil. Soon though, the legendary bakery will find its way to New York’s busiest neighborhood, where they intend to establish a brand new flagship location.

Carlo’s Bakery’s latest expansion will be arriving at 1500 Broadway, where the team has secured a lease for a 2,200 square foot space. The new Carlo’s Bakery will be joining popular restaurants like the Hard Rock Cafe and the recently-opened Jollibee, whose launch was also covered by the lovely team at What Now.

Buddy Valastro said of the deal in a press release that, “When people come from all over the city or from all over the world, I think they’re going to appreciate the love and quality that we put into our delicious pastries, desserts, cookies and cakes because we’re still doing it the old-fashioned way.”

While Buddy has only just recently signed the lease for the new space, you can check out the closest Carlo’s Bakery at 625 8th Avenue to get a sense of what to expect. Additionally, you can follow Carlo’s Bakery on Instagram for regular updates as well as stunning photos of mouthwatering cakes.

Jake Rogers

Jake Rogers is an author and playwright based out of Brooklyn, New York. A lively performer who is deeply passionate about history and literature, outside of his reporting he also produces short films and plays with his theatre troupe, the LSTC. He is currently producing a web series about a butterfly and moth who are roommates that will be released later in the year.
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