Gosh, a bar formerly open in Florence, Italy, will be making its way to New York City next year.
Principals Jacob Hyman, Alexander Vartavarian, Tommaso Rositani Suckert and Lucas Hoffman are the team behind the concept. Hyman told What Now New York that the bar had operated in Florence for the past eight years but it has now been closed there to bring the concept to New York City.
Gosh will open at 32 Mulberry Street, which was formerly home to Japanese restaurant and omakase bar Juku.
The beverage program will focus on cocktails, featuring staple cocktails like gin basil and tequila basil as well as classic cocktails such as an old fashioned and a Manhattan.
Hyman said the team is bringing an artistic element to the design, integrating the concept with their gallery, Amanita, located at 313 Bowery on the Lower East Side.
“Much of the bar will embody the creative spirit and integrate the different creative communities like the art world, or music, fashion and film, and essentially making it a watering hole for these disciplines and people locally in the neighborhood,” Hyman said.
The bar will have three floors, including a mezzanine. Each level will have its own atmosphere and design, but they will all present a mixture of extremes, combining humor with sincerity and tradition with modern.
“The space will embody different extremes, [combining] a timeless, conservative feel with a contemporary humor,” Hyman said. “[It will include] a lot of hard and soft woods and metals, and tactile, luscious interiors paired with high-quality finishes.”
Hyman said the business is also aiming to be more than just a bar — it is hoping to play an active role in bettering the community through its Gosh is Good initiative. Through this philanthropic segment of the business, he and the team plan to be engaged in maintaining the community and keeping it clean, and they plan to offer their space to community members for fundraisers and group meetings during the daytime hours when Gosh would normally be closed.
“We want to offer ourselves as not just a cooperative and quiet partner in the neighborhood, but also active contributors and really positive actors as well,” Hyman said.
The team will be doing a major buildout in the space over the next four to six months, targeting May 2025 for a grand opening.
