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Empire Portfolio Group, an Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announced it opened a new studio in the Hell’s Kitchen neighborhood on the West Side of Manhattan. The new studio is located at 730 9th Ave, New York, NY 10019, between West 49th and West 50th Streets.
The Hell’s Kitchen location marks the 5th studio owned and operated by Empire in Manhattan. Other studios are located in Chelsea, Midtown West, and the Upper West Side. Two additional studios will also open in early 2023 located in the West Village and TriBeCa.
The new 4,124 square foot studio space will feature all new state-of-the-art equipment along with the coaching and proprietary in-studio and wearable fitness technology Orangetheory is known for globally. The studio will also introduce Orangetheory’s new, personalized MaxHR algorithm, which updates heart rate zones in real time to provide even more accurate performance results. In addition, the studio’s treadmills and rowers will be equipped with OTconnect technology, a new, proprietary platform which creates an ecosystem of data and feedback highlighting each member’s total distance, average/max incline, max miles per hour, total moving time and more. The studio will celebrate its grand opening on December 30, 2022 and is currently offering discounted Founding Member Rates.
“We are excited to open our first Orangetheory studio in Hell’s Kitchen, and bring Orangetheory’s science-based, high-energy workouts, which are now even more connected, personalized and effective, to the residents here,” said Empire’s CEO, Adam Krell in a statement. “With January fast approaching, and better health and wellness continuing to top the list of most common New Year’s resolutions, we look forward to helping more of our members, whatever their fitness level, follow through on their commitment to a healthier lifestyle and start seeing the results.”
Orangetheory Fitness is one of the world’s fastest-growing franchise companies. The group workouts incorporate endurance, strength, and power to generate the ‘Orange Effect’ – which keeps calories burning for up to 24 hours after a 60-minute workout.