Bushwick Pizza Icon Roberta’s Secures New Midtown Space At Penn 1

From Bushwick to Penn Plaza, Roberta's has truly earned its status as a New York icon.
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The popular Brooklyn-born pizzeria is planning a significant expansion into Midtown.

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Roberta’s is a popular Brooklyn-based pizza joint that has played a significant role in reviving the now-vibrant culinary scene in Bushwick. The restaurant established by founder Brandon Hoy and Chef Carlo Mirachi, who built their empire from humble origins out of a formerly abandoned Bushwick warehouse. The large amount of space enabled Hoy and Mirachi to transform their pizza restaurant into a neighborhood watering hole, hosting multiple pizza-fueled events like video game nights while slinging swag and merch to locals obsessed with Roberta’s signature Neapolitan style.

Since launching in Bushwick in 2008, Roberta’s has since expanded across the country with over 10 different outposts in places like L.A., Nashville, Houston, Montauk, and even Singapore. Other readers may recognize the brand as one of their favorite frozen pizza options, available for purchase at numerous markets, including Whole Foods. Carefully crafted to taste as authentic as a genuine Bushwick slice, Roberta’s has quickly established its frozen selections as one of the most premium options on the market.

Last year, What Now New York covered Roberta’s planned wine bar for the East Village, and while that concept is still not yet operational, more information has broken about the team’s latest plans for expansions. Roberta’s has just secured the lease for a massive new space at PENN 1, a 57-floor skyscraper and office building located next to Madison Square Garden and Penn Station. Occupying an impressive 5,200 square foot space at 1 Penn East, the new space will feature both a new roof deck as well as outdoor patio seating.

Co-owner Brandan Hoy stated in a press release, that “As we look for new locations, we tend to gravitate towards interesting neighborhoods with a rich history and an abundance of creativity, similar to the opening of our original Roberta’s within Bushwick,” adding that “Penn 1 is within a mecca of entertainment, and we’re excited to see what the opening of the development brings for midtown.”

As Roberta’s continues to expand its growing pizza empire, the acquisition of the Penn 1 space represents a serious accomplishment for the Roberta’s team, placing the restaurant among the many culinary titans that greet the millions of travelers coming in and out of Penn Station and Madison Garden. The outpost is currently slated to open some time in Fall 2023, and more openings are on their way as the team continues to expand across the country. For more information on all of their latest expansions, you can follow Roberta’s on Instagram.

Jake Rogers

Jake Rogers is an author and playwright based out of Brooklyn, New York. A lively performer who is deeply passionate about history and literature, outside of his reporting he also produces short films and plays with his theatre troupe, the LSTC. He is currently producing a web series about a butterfly and moth who are roommates that will be released later in the year.
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