Brooklyn’s Memphis Seoul Plans First Manhattan Expansion

Bart Hubbuch's popular fusion restaurant is coming to the East Village.
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Brooklyn’s explosively popular Southern-Korean fusion restaurant is finally gearing up for their first ever move to Manhattan.

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Memphis Seoul Barbecue is a popular fusion restaurant based out of Crown Heights, Brooklyn. Established at 569 Lincoln Avenue, the company was founded by restaurateur Bart Hubbuch in 2018. Raised in Dallas, Hubbuch spent 27 years of his life as a career sportswriter, but pivoted to a career in the restaurant industry when the New York Post fired him for posting negative tweets about Donald Trump during the 2016 election (for which he eventually attempted to sue the Post). Envisioned as a fusion between Memphis-style soul food and Korean barbecue, Memphis Seoul describes itself as “Southern cookin’ with a Korean kick”.

Today, the innovative barbecue restaurant is one of the most popular spots in Crown Heights, and after launching a successful operation in Brooklyn, Hubbuch and the team are now ready to launch Memphis Seoul’s first-ever expansion. Hubbuch has just recently acquired the lease for a new space at 123 First Avenue, between Seventh Street and St Mark’s Place. The location was previously occupied by the popular Vegan restaurant The Organic Grill, whose recent move to West Third Street was covered by yours truly earlier this May.

According to Hubbuch, he hopes to have his Manhattan outpost operational by Spring 2023. Curious readers can expect to enjoy unique delicacies like their popular Korean BBQ meatloaf, Riverboat fried chicken and catfish, baby back ribs and pulled pork, and barbecue jackfruit for vegetarian and vegan customers. Guests can also look forward to enjoying their food served in bao buns, sandwiches, as standalone platters, or even in Korean inspired bibimbap bowls. For sides, hungry customers will have a plethora of options including their ramen n’ cheese, “kollard” greens, Korean cornbread, and kimchi coleslaw, all served with their popular sauces like the atomic k-pop, Beale Street hickory, Han River tartar sauce, the Gangnam style, and the fat Elvis.

Memphis Seoul also offers an array of different Korean imports, including Good Day soju, Maku makgeolli, and American brews like Lagunitas, Citizen Cider, and Five Boroughs. For those of you who can’t wait for the expansion, you can order Memphis Seoul directly to cater private events through their website, and you can follow Memphis Seoul on Instagram for regular updates as they near closer to launch day.

Jake Rogers

Jake Rogers is an author and playwright based out of Brooklyn, New York. A lively performer who is deeply passionate about history and literature, outside of his reporting he also produces short films and plays with his theatre troupe, the LSTC. He is currently producing a web series about a butterfly and moth who are roommates that will be released later in the year.
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