Baekjeong Owner Opening Upscale Korean Spot This Summer

Best known for his wildly successful Korean BBQ joint, Baekjeong, restaurateur Bobby Kwak has set his sights on a new Korean concept.
Baekjeong Owner Opening Upscale Korean Spot This Summer
Photo Credit: @baekjeongnyc on Instagram

Restaurateur Bobby Kwak, who runs Midtown’s renowned Korean BBQ joint, Baekjeong, will be opening a new Korean eatery, Noksu, on 49 West 32nd Street this summer. 

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Noksu will have a multi-course tasting menu of high-end Korean fare selected seasonally. Kwak has hired Korean-born Chef Dae Kim who has worked at other high-end Manhattan spots including Silver Apricot in the West Village and Per Se in Midtown. Its seating capacity has not yet been determined, however the small space will likely have under a dozen seats. 

“It’s Korean at its soul,” says Steven Hall, a public relations representative for the restaurant, about the yet-to-be-determined menu.  

Kwak is affiliated with renowned restaurants and nightclubs in the New York City area, from Midtown’s Korean BBQ joint Baekjeong to Chelsea’s exclusive Mission Nightclub, to Hoboken, New Jersey’s pre-made healthy meal operation Deliciously Fit and more. He will be opening his first Asian bakery, Garden of Eve, likely early next year, Kwak told What Now New York

Baekjeong has received high-ratings from critics. It also has an impressive Hall of Fame, graced by industry icons like late food journalist and chef Anthony Bourdain, restaurateur behind Momofuku David Chang and celebrity chef of Chopped Amanda Freitag to Hollywood celebrities like Ed Sheeran and Raven Symoné.

Falyn Stempler

Falyn Stempler is a freelance journalist based in Jersey City. In her free time she enjoys listening to live music, thrifting, collaging and traveling.
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